Back to the Future: Archaeology and Cultural Tourism “on Play”. Is the video game a tool for communicating museums and promoting cultural heritage? This is the Archeovirtual challenge in occasion of the twenty years’ celebration of BMTA.


Archeovirtual is an exhibition of interactive digital projects related to the field of archaeology and cultural heritage, organized by CNR ITABC Vhlab under the direction of Sofia Pescarin.

Every year, since 2006, the exhibition is organized in the framework of the Mediterranean Archaeological Tourism Exchange Fair (BMTA), an international event visited by thousands of people, which has become the point of reference and meeting for institutions (ministries, superintendences, museums), professionals (companies, archaeologists, etc.) and tourist organizations (tour operators etc.). In 2017 BMTA celebrates its 20 years of activity.


Archeovirtual 2017 is present at BMTA with two different events:

  1. The exhibition – “Back to the Future: Archaeology and Cultural Tourism “on Play”

October 26-29th, 2017 | 9:00 am – 7:00 pm | Archaeological Museum, Paestum (SA)

  1. The workshop – “Archaeology and Cultural Tourism “on Play “.

28 October 2017 | 15:00 – 18:00 | Conference Room, Archaeological Museum, Paestum (SA)


The 2017 edition will be dedicated to the gaming as a new, unusual and informal dimension of Heritage experience. It will be focused on the relationship between archaeology, tourism and video games and its social, educational and cultural implications. Videogames are now at the center of public attention and becomes a landmark of cultural identity; this process is born years ago, by means of several to develop methods that help Culture to be more appealing. The exhibition will also try to do a review of the evolution of videogames and interactive applications dealing with heritage, and further give a glimpse of the future prospects.


To accomplish this double appointments, the CNR ITABC was supported by SONY ENTERTAINMENT Italia and UBISOFT, which sponsored a part of the exhibition, and the European REVEAL project with the cooperation of CIA (Italian Confederation of Archaeologists) and IVIPRO (Italian VideoGame Program).

ARCHEOVIRTUAL2017_videogames archaeol tourism_press_en (Pdf)

Info :

Sofia Pescarin, Istituto per le tecnologie applicate ai beni culturali, Via Salaria Km. 29,300 – C.P. 10 – 00015 Monterotondo St. (Roma),, +39.06.90672721,,


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